If you’re a functional health professional, you know the power of social media in attracting clients, building credibility and growing your business. But let’s be honest, managing social media effectively is extremely time-consuming and the ever-changing algorithms make this even more of a challenge.
Many professionals try to handle it all themselves, only to find it overwhelming, deflating and frustrating. The reality? There is no magic, quick fix to gaining followers or clients (despite the influx of marketers no doubt promising this in your feeds). Sustainable growth comes from strategy, consistency and understanding your audience. This is where a social media manager (who knows your industry) comes in.
The Time-Saving Advantage
I’m sure you didn’t start your practice and the many years qualifying in your field to spend hours scheduling posts, engaging in comments or keeping up with content trends. Every hour spent figuring out social media is time taken away from your clients, research or time with your family. A social media manager takes on these tasks so you can focus on what you do best, helping people with their health.
No Overnight Success – But a Long-Term Strategy That Works
Some believe that a few viral posts or paid ads will magically bring a flood of clients. Whilst visibility is essential, real success on social media comes from consistent, high quality content and authentic engagement with your ideal clients. A social media manager helps build a long-term strategy that aligns with your brand, values and client needs.
Industry-Specific Knowledge Matters
Functional health is a unique field with specific terminology, regulations and audience expectations. I recently read a post from a company on social media manager specialising in Keto products. One of their scheduled post topics was on the importance of healthy whole-grains! A generic social media manager might not understand the nuances of nutritional therapy, holistic health or the latest research on metabolic health.
Hiring someone who knows your industry ensures that your messaging is accurate, credible and speaks directly to your ideal clients.
Final Thoughts
The right social media manager for your business will save you time, build an effective strategy and ensure your content resonates with the right audience so you can organically grow your followers and find the right clients.